iPhone 18 Pro release date: When is Apple's new flagship coming?

Publication Date: 17.04.2026

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Apple's new flagship iPhone 18 Pro and its variants are expected to be unveiled this fall, following the same pattern the company has adhered to for years. Here’s what you need to know about the announcement date, release date, and model details of the iPhone 18 Pro.

The iPhone 18 Pro launch event is expected in September, but there’s a detail

The iPhone is Apple's most important product, accounting for a large portion of the company's earnings. Apple releases new flagship models every year as a way to keep the iPhone business healthy.

For many years, these new iPhone models have been released in September, and all signs indicate that the same will happen this year.

Here are the last three iPhone announcement dates:

2025: Tuesday, September 9
2024: Monday, September 9
2023: Tuesday, September 12

As you can see, Apple’s iPhone announcement schedule is quite predictable. The company unveils its major new flagships in the second week of September.

This year, one change in the date prediction is that Labor Day is unusually late; it will be celebrated on September 7 this year.

Apple typically announces the iPhone in the week following Labor Day, which means it could be Monday, September 14.

However, technically, it is also possible for an announcement to take place on Wednesday, September 9. In 2022, Apple introduced the new iPhone two days after Labor Day, and it could do so again.

In any case, you can expect the major iPhone 18 Pro announcement between early and mid-September.

However, another significant change expected this year is that the base iPhone 18 model will not actually be released until early 2027. Instead, Apple’s flagship series in September is expected to consist of:

iPhone 18 Pro
iPhone 18 Pro Max
iPhone Ultra

A new iPhone Air is also possible to complete the series, but reports on this are unclear.

When should we expect the official release date of the iPhone 18 Pro?

Although the exact date of Apple’s iPhone event always varies slightly based on Labor Day, after the announcement, Apple typically ships new models on a fairly consistent day: the Friday after the event.

This means if the iPhone 18 series is announced on Monday, September 14, we can expect pre-orders to open that Friday, September 18, and the models to reach users on Friday, September 25.

However, if the announcement is on Wednesday, September 9, pre-orders will take place on September 11, and the new models will arrive on Friday, September 18.

Looking at Apple’s history with recent iPhone launches confirms this pattern.

2025: iPhone 17